Long Read: 3 Easy Ways To Encourage Collaboration Between Beyoncé & Black Coffee
Here’s some food for thought: If you’re an avid fan of house music – or just music in general – and you have been following South African DJ, Record Producer and Remixer, Black Coffee‘s journey in music, as well as his online activities for more than 2 years now, you should be familiar with some of his ultimate career goals – one of them being a collaboration with America-based Singer, Songwriter & international superstar, Beyoncé.
The multi-award winning record producer, and highly sought after musical genius, has mentioned on various occasions (roughly since 2016, or so – more recently, in an interview with LA Weekly) that he would definitely love to work with the Grammy award winning recording artist and Houston-born businesswoman.
Well, it’s almost mid 2018 and we are still (somewhat) waiting for him to officially announce that he has finally been ‘granted’ the opportunity to realize his long-standing dream of working with the “Lemonade” hit maker.
If you ask me, it is quite possible that he might already be working with her on a brand new single (or music project) as I’m writing this post. However, he hasn’t hinted anything solid so it is better to just assume otherwise.
Although, on the flip side of this issue,it wouldn’t be so far-fetched if you also thought that he might secretly be in studio with Beyoncé, because he has (quite recently) worked on an overly impressive banger of a remix for American Grammy Award winning singer, songwriter, Alicia Keys, and is apparently in the process of crafting a great new masterpiece with an equally talented Grammy Award winning record producer, named ‘Pharrell’.
Side Note: I was a little jealous when I first caught wind of the rumours about his forthcoming collaboration with Pharrell Williams.
However, in the bigger scheme of things, I was (far more than anything) extremely excited and equally proud of him for achieving this major milestone in his career.
Look, I am a very big fan of Black Coffee, so I was naturally over the moon. Anyways, moving on…
If you are anything like me, you will have probably been waiting patiently for quite some time now and perhaps you’ve even started becoming a little too anxious to see if this kind of powerful partnership between the two superstars could take South African house music to the next level, and ultimately open a lot of doors of good opportunities for local rising talent. Personally, I strongly believe that it could.
Anyhow, in the interest of keeping our minds open here, let us just assume – only for a few minutes – that Beyoncé is the individual whom we may need to persuade and strategically encourage about this potentially game-changing collaboration.
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Given this circumstance, if I were to suggest that there may be a few effective ways for all of us – yes, this includes fans from both sides of the fence – to try and help make this long-standing dream an audible reality: would you (in more ways than one) be willing to contribute at least a few minutes of your precious time on a weekly basis to activate this experiential initiative on social media platforms?
Well, that is at least until we start to see the desired results?
If you answered ‘yes’ to both questions, great! I thank you.
Taking that on board, I would like to further explain that I’m not writing this with the intention of getting into anyone’s good books, neither am I writing this with the hopes of implausibly gaining any special points on either sides of the fence. Nope – not at all.
I am merely writing this as an overly dedicated afro dance music/record producer, as well as a slightly concerned South Africa-based house music aficionado.
Having said that, I wish to openly request that we (fans of both superstars) try to do the following:
(1) amplify synchronized messages, (2) create a lot of hype around South African afro house music, and (3) build awareness about an African-based record producer’s achievable dream while (at the same time) spreading love through valuable interactions and long-term engagements online.
Having said that, included below is a very short list of (precisely three) quick and easy ways for you to encourage collaboration between Beyoncé & Black Coffee.
You can simply check out an explicit overview of all three ‘strategies’ further down below, and/or scroll even further down to let us know how you think we can encourage this long overdue yet very powerful song collaboration.
♦ Open Letters to Beyoncé
♦ Social Media Marketing
♦ Start An Online Petition
Open Letters to Beyoncé
Open letters have proven to be very powerful tools for sharing candid, authentic, heartfelt stories, plus knowledge and personal opinions to worldwide wide audiences. Much like blogging, letter-writing can be highly effective when it forms part of an even wider strategy.
This being the case, the letter(s) would need to be written with intent that they’ll be read by a worldwide audience, not just Beyonce, and/or her representatives. So, you may essentially need to be very objective while keeping a personal tone in mind.
What I mean is that as much as you are trying to address the American singer-songwriter from a personal standpoint, you’ll also be writing to her vast loyal fan base – which also includes influences, bloggers, journalists, and editors, among others.
So, it would be advisable to keep the human element, as well as all (if not some) of the aforesaid goals in mind, while you try to piece it in a manner that may convince the reader to take some sort of desired action.
Basically, you can tell the story differently from your own perspective but be creative knowing that you’re not just ‘pitching’ this to one specific individual.
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In terms of digital publishing platforms & content distribution channels: well, your options are unlimited there. There are a handful of platforms that offer free submission options and, based on the target audience, you could also identify which social networking platforms would be a great fit for you to publish and/or promote on.
Be that as it may, the list is indeed quite long but some of the viable options include: Facebook, Reddit, Blogs, Media Publications, Blogspot, and Google Drive, to name but a few.
Social Media Marketing
Social media has become a tremendous public relations and content marketing tool.
It is social networking platforms like Facebook, Twitter, and Instagram, among others, that keep providing invaluable opportunities to personal brands, businesses, and organizations to build awareness, amplify messages among key audiences, and encourage engagement at reasonably low cost.
Now, it goes without saying that highly effective social media marketing (campaigns) embody some of these main qualities: (1) consistency, (2) great quality content and (3) targeted messages.
It is therefore extremely important that you remember the main objectives behind your social media campaigns, which could easily include – at a glance – any of the following:
(1) creating a solid buzz around Black Coffee’s career goal, (2) recruiting/engaging both his and Beyoncé’s loyal fans – either in your inner circle or key surrounding areas (how far you would like to reach is totally up to you), (3) encouraging intellectual dialogues, and/or (4) connecting with key (relevant) audiences (bloggers, influencers, editors, digital content creators, among others) to amplify stories while inspiring a synchronized message.
Side Note: Just try to avoid being a troll. The aim is not to be a nuisance, but rather a self-proclaimed advocate for DJ Black Coffee.
I am not implying that you should be extremely professional and/or lose your personal identity in the process, however, it would really be helpful if you created a somewhat informal, yet actionable overall plan for initial and on-going social media activities regarding this particular approach.
Depending on the social networking platform, your marketing vehicles (as well assets) could include: voting polls, sponsored posts (if you are feeling very generous), long form Facebook posts, Photo frames for Facebook profiles, memes, short one-to-three minute videos, gifs, etc. It all depends on what works better for you.
Finally, do consider using short, interesting, and memorable but somewhat provocative hashtags consistently. Examples include: #DearBeyoncé, #BlackBeyoncé #BeyoncéWithCoffee, to list, but a few. Perhaps even consider tagging Beyoncé in some heartfelt posts?
Nevertheless, I’m quite confident that you kind of get the bigger picture here. Although, admittedly, I’ve been trying very hard not to sink my teeth too deep into any of these social media marketing tactics,
Start An Online Petition
Yes, you could start an online petition for free, enquiring about the listening public’s interest in seeing this collaboration become a reality.
As mentioned in the prior segments, you would be engaging vast loyal fan bases from both sides of the fence, so your message would need to objective, but clear and creative so that you can try to collet as many signatures as possible, while (in the same breath) encouraging as many people as possible to share it amongst key audience.
Your options are also quite unlimited here, and most of the platforms offer free options, so you I doubt you’ll struggle if you simply Google and choose a platform that works better for you.
In conclusion, you should bare in mind that we’re not trying to demand this collaboration, but rather trying to inspire and/or encourage it while creating opportunities to network and connect as humans who love music.
So, your tone, personal messages, and marketing tools have to be in line with those goals and objectives. Plus it could also help if all your efforts appeared to be genuine and selfless while embodying an equally sensitive yet heartfelt personal touch.