Long Read: Three More Ways To Inspire Collaboration Between Black Coffee & Beyoncé
In case you missed it, it was recently mentioned on the blog that South African record producer, remixer, and SAMA Award winning disc jockey, Black Coffee is currently in the process of crafting a hot new collaborative song with Grammy Award winning, and Oscar nominated singer, songwriter, and highly sought after record producer, Pharrell.
We also went on to reveal that the afro house music stalwart has a long-standing dream of collaborating with Grammy Award winning singer, and songwriter, Beyonce.
It was on that same background, where we further highlighted three quick & easy ways for you to try to encourage – and/or inspire – the America-based, Houston-born singing sensation and highly decorated businesswoman to finally work on the aforementioned desirable collaboration with Black Coffee.
In consideration of the above mentioned, we will now be going a step further to discuss three additional tools for you consider as alternative methods that could (hopefully) not only help turn the 2017 BET Award recipient’s long-standing dream into audible reality, but also build awareness for African dance music while, in the same breathe, spreading love through valuable interactions and long-term engagements online.
Continuing on this line, included below is a fairly short overview of three more solutions for you to have a quick glance through:
♦ Mash-Up Cover Songs
♦ Mash-Up Videos & Songs
You can also quickly check out a somewhat detailed explanation of all three marketing vehicles further down below, and/or scroll even further down to let us know what your personal suggestions are.
Mash-up Cover Songs
It has become an open secret that cover songs can be powerful marketing tools and (brand) promotional vehicles if structured correctly.
For aspiring musicians and professional singers, this kind of experiential approach can conveniently serve as an invaluable brand positioning strategy for you as well as either (if not both) of the two superstars – that is only if the mash-up cover songs do go viral.
Nevertheless, you do not necessarily have to be a professional musician – or an aspiring recording artist – in order commit to making your contribution to the course in this manner. No – not all.
As much the point is to untimely capture Beyonce’s attention by generating maximum viewership (specifically on YouTube – for videos), we’re also hoping that YOU will personally have a lot of fun, so it’s advisable to make it as eye-catching (and entertaining) as possible.
Now, for those of you who do not know what a mash-up cover song is exactly, let me try to explain and/or paint a much better picture for you – briefly:
A mash-up cover is a combination of two songs that were previously recorded, but “re-imagined” for the purpose of creating a new one.
In other words, if you took two (or more) existing songs originally sung and/or composed by other artists – in this case, Black Coffee & Beyonce – and either sampled pieces from both productions, or simply ‘mashed/mixed’ them together as they are, before adding your own interpretation to eventually end up with a whole new song, it would then be known as a “Mash-Up Cover” of those original records.
In lemans terms: if you were to sing or perform Beyonce’s original song lyrics on an original composition by Black Coffee, it would still be recognized as a “Mash-Up Cover” of the original two productions, not a “cover” of just one song (contrary to popular believe).
You can also try to get extremely creative by attempting to flip a few unsuspecting lyrics into a language that leans more towards your mother tongue – yes, this does include Zulu, Sotho, Spanish, Russian, or whatever the case may be?
‘Formats, Online Distribution Channels, and Legal Issues’
Depending on your role, resources and personal financial flexibility (budget), you may have quite a great number of options available, but here are a few at a glance:
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While you might have the option to professionally capture audio visuals while recording/singing the song in a studio – or after the fact, at a private indoor location, or maybe at an outdoor destination, it is still advisable to save costs and refer to smart mobile devices that can capture high quality videos.
Not to mention, you also have the option to download some of the most trusted video editing applications (which are mostly available for free) from some of your favourite mobile application store(s).
Side Note: although it could arguably help if you created a really high quality video that was shot and edited professionally, using ‘high-tech’ equipment and/or resources, it is still not necessary to stress yourself out by spending way too much money on audio visuals for ‘mash-up cover songs’.
In my opinion, a decent (fairly good) quality video will do just fine. Nevertheless, you also have the option of creating a simple yet eye-catching static video.
Slightly different, and often far more cost effective than the alternative mentioned above, a static video can be fashioned through taking your mash-up cover song and strategically blending it together with a high quality image (or stills).
It’s also not so time consuming, unless, of course, you decide to include animated graphics, motion graphics as well as special effects, because then you would really need to dedicate a few extra hours just to work on proper edits – albeit, there are some viable options for you to consider here as well:
(1) You can either use your mobile device to download some of the most trusted video editing applications (i.e. Adobe After Effects) for free from some of your favourite mobile application store(s).
Or (2) you can search for a handful of applications (i.e. Animated) that can be used to create animated graphics, and special effects, among other things.
Once you are done with recordings and creating your static video, you would then need to think about your online distribution channels and how/where you’d like to see access it.
Although cover songs have become quite popular in recent years, there is still a (somewhat) fairly huge gap in the African market for such video content.
So, if you wish to see yourself – as well as the synchronized message – get amplified effectively, professionally and legally: YouTube is the answer. Well, sort of.
See, although major record labels along with their artists will share a common interest of seeing this music do quite well on the interweb, there are still some big issues caused by the ever-growing value gap & music piracy.
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It is extremely imperative that you first try to seek permission and attempt to reach a fair agreement before you look into the all the routes that may be available for you to publish and/or distribute this kind of content legally.
While it is advisable that you get proper legal advice from an expert in music copyright law before uploading content of this nature, I would still strongly recommend that you conduct (some kind of) informal research online to seek more valuable information about different types of music licenses.
In this regard, from a legal standpoint, you may probably need to obtain a “synchronization license” and/or “mechanical license” from the rights holders.
Of course it all depends on how/where you wish to share and distribute the video content, plus whether you wish to monetize it or not.
Otherwise, you can look into some other viable options like registering with companies (and service providers) that can legally issue mechanical licenses and so forth – for a fairly reasonable cut – because, as you can imagine, securing copyright clearance from such high profile copyright owners might arguably set you back a few hundreds of thousands, if not millions.
To conclude, once you have secured the kind of permission that you need, you can certainly think about taking it to other (social media) platforms, such as Facebook, Instagram, Apple Music, etc.
Mash-Up Videos & Songs
The process involved in creating and distributing mash-up videos as well as songs is very similar to the above mentioned method.
However, instead of re-imagining portions of the original productions – through/by singing and/or performing – you would merely be ‘editing’, mixing and blending them together to better fit the new direction you have in mind. Let me explain how:
For Mash-Up Videos
Based on harmonic compatibility, you would basically take the same route as the one which we have highlighted in the prior segment. However, in this case you would be working with one video footage or two music videos by Beyonce and Black Coffee.
So, aside from ensuring that the chosen melodies are complimentary with each other, you’ll also need to make sure that your audio is in perfect harmony with all the visuals. In other words, everything just has to flow naturally.
For Mash-Up Songs
Minus the visuals, same thing applies. Either way, it shouldn’t take you way too long to complete this one, because you can either use beat-matching software, or simply mix it live on the decks while recording your creative efforts.
Not to mention, you also have the option of creating a mash-up song on/from your smart mobile device – just bare in mind that both songs (if not more) have to be compatible harmonically.
All in all, I truly do hope that you will have lots of fun while doing this. You can even think out-the-box and challenge fans from opposite sides of the fence. Perhaps even take a minor leap and publicly dare some notable celebrities to part take in a lip sync battle using your mash-up cover song?
The choice is yours, really, just remember that we’re not trying to demand this collaboration, but rather trying to inspire and/or encourage it while creating opportunities to network and connect as humans who love music.