Here’s How You Can Create Fan Personas for Your DJ Brand
Right! So, about two years ago, we briefly highlighted that a fan persona can be an extremely important component in your marketing and communications strategy as a dance music record producer & deejay. More so, if one of your key goals is to create and/or promote a monthly music-oriented podcast.
Granted, the internet is already overflowing with various types of promotional content from music aficionados as well as most of your direct competitors in the market place, however, only a few have been using this particular marketing tool effectively.
Having said that, included below is a great selection of five of our favourite key questions you can ask when creating your very own fan personas:
What Are Fan Personas exactly?
Fan personas are useful, detailed descriptions and composite images of the target audience you need to reach. They are great examples of real people who influence decisions about the podcasts and entertainment services you aim to market.
In other words, fan personas are one of the tools that will ultimately help you make well-informed marketing decisions, among other things.
Not only can fan personas ultimately help you understand who your target audience is exactly, they can also highlight how and why they primarily make decisions to stream your podcast episodes, subscribe to your podcast channel(s), discover new music podcasts online, and even/also download their favourite podcast episodes, among many other things.
What is your Demographic Information?
Assembling explicit demographic information is a great way to start developing your fan personas because not only will you paint a somewhat clearer picture of a semi-fictional representation of the ideal target audience, you will also get to take a few steps closer to fully understanding who they are exactly.
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How old are they? Where do they work? Do they have any kids? Which religion do they practise? What gender are they? Where do they live?
What are their biggest challenges?
This could be an easy one because you’ll also be referring to the demographic information for some guidance. Essentially, what you will need to highlight in this segment is a detailed description of their day-to-day challenges and how those challenges could easily affect the way they’d discover your monthly podcast series.
How do they discover new music online/offline?
At this point, you should certainly have a fairly decent image of your fan personas. Using their biggest challenges and demographic information, you are now going to draft a very short list of ways that you believe they normally get to discover new dance music (both online & offline).
This list could include anything from relevant music & entertainment blogs to national radio stations, as well as legal online audio streaming services, among other things.
How & where do they prefer to interact online?
Much like their biggest challenges, this one is also going to be very simple. All you really need to do here is vividly summarize how you imagine them interacting online.
How much time do they normally spend online? Which social networking platforms do they prefer to use? How do they also prefer to use those platforms to interact with friends, favourite disc jockeys, and other dance music aficionados, etc.?
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In conclusion, although these are merely five of our favourite questions you can ask when creating your very own fan personas, you can always keep a very close eye on our magazine – as well as our blog for more information and regular updates it regarding this topic and the DIY Podcasting series.
Nevertheless, if done professionally, properly and consistently, podcasts can not only create multiple revenue streams for you but also double up as multifaceted cost-effective digital marketing vehicles for your brand, products and entertainment services, among other things.