An Introduction to the DIY Podcasting series

by Sole Essential · December 20, 2017

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For interest’s sake, let’s just say that you’re an emerging and/or fairly established radio and club DJ currently based in South Africa. You’ve been thinking about recording some promotional deejay mixes for quite some time now, and you’ve also been hoping to take your brand to the next level by strategically tapping into the online audio streaming circuit.

However, you’re (unfortunately) not been very sure about how you can execute effective brand activation. Plus, the fact that you’re not very knowledgeable about this topic – and also got this undying need to stay relevant and reach out to a much larger (if not global) audience through streaming platforms – is just not letting you fall asleep at night.

Moreover, you’d also like to create a highly differentiated customer experience and seemingly nurture some strong connections between your music brand and more reputable booking agents, club owners, talent managers, and event coordinators so you can eventually get more bookings outside of your current location.

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Naturally this means that you’re going to have to design a (multi-layered) cross channel digital marketing strategy so you can build a positive buzz around your promotional DJ mixes online, right? Sure, and that’s partly why I’d like you to consider starting and hosting a music podcast series that might just help you achieve the aforementioned goals, and help you motivate your target audience to take desired actions.

Granted, there are many other brilliant ways for you to activate your music brand in this ever-changing and ever-evolving digital space and, by extension, streaming era, but only a few are as effective and relevant as a well-structured music podcast series – especially if you’re an up and coming disc jockey currently based in South Africa.

Now, it’s important to note that there’s a very long list of many other reasons why you’d have to consider implementing a music podcast presentation as part of your external marketing strategy but, however, we’ve only drafted a very short list of some of the most important ones that genuinely make sense to us. Hopefully they’ll standout for you too:

1) Your Podcast Series Can Be an Important Revenue Channel

If done professionally, properly and consistently, podcasts can not only create multiple revenue streams for you, they can also double up as multifaceted cost-effective digital marketing vehicles for your products, DJ services and personal brand, among other things.

2) You Can Gain A Competitive Advantage & Create Differentiation

Although the internet is already overflowing with various types of promotional content from direct competitors, only a few of them have really been using this particular marketing tool effectively.

Basically, there is still a great window of opportunity just waiting for you here – especially if you really wish to get a competitive advantage and push your brand to rise above the clutter in a strategic manner.

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3) You Can Attract More Clients & Generate Leads

You can effectively generate more leads which could essentially translate into more opportunities and more bookings. Not to mention the many benefits of growing a niche market and building a solid online community of loyal music aficionados.

Ultimately, I’d like us to first go through a handful of steps to somewhat paint a clearer picture and ensure that your podcast presentation gets off to an amazing start.

But, essentially, we’re going to have to cover a broad range of topics from concept development and design, to technical set-up, online marketing strategies, and monetization, among other things.

Before we begin though, it’s extremely important (once again) for you to note that every single podcast series is different, and that’s what we’re hoping to highlight through this ‘Do-It-Yourself Podcasting’ series while, at the same time, helping you (in more ways than one) achieve your goals and promote your brand in an experience-based way.

That being said, in the next instalment of this highly informative DIY Podcasting series we will be focusing on Buyer Personas. But, what are ‘Buyer Personas’, you might wonder?

Well, in short, buyer personas are useful, detailed descriptions of your target audience. This is arguably one of the most important steps in the guide because buyer personas will tell you how and why your target audience makes decisions to stream your podcast episodes, subscribe to your podcast channel(s), share your podcast episodes, and even/also download your podcasts, among other things.

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In conclusion, Buyer Personas are particularly important because they will not only help you understand who your target audience is, but also help you identify their influences too. So, if you’d like more information about the series you will find it on the blog, or kindly follow me on Facebook, Twitter and Instagram. Plus, I’m always available by email at hello@soleessential.co.za.