Full Disclosure: Lessons Learned in Twenty Sixteen
It’s been said that there is no single formula for success. You can pour all your efforts into projects that are deeply important to you and still fail to achieve the desired results. That being said, the past three months have definitely been a great learning experience about this subject, as well as owning up to mistakes and not blaming external forces for shortcomings.
See, while we were gradually introducing a great new multifaceted (umbrella) company, called ‘Good Agency’, we decided to shift our focus and split it (thinly) amongst a handful of other new projects. Naturally, as you can imagine, it can be very difficult for a multipotentialite to balance multiple activities properly and manage their time better, when they’re stretching themselves (way too) too thin. So, as a result of those actions, most of our in-house presentations had to (unfortunately) be put on the back banner for a while longer than expected.
On the flip side of this whole situation though, it was (ironically) rewarding to go through these hurdles because it was during this aforementioned period of time that we had the opportunity to develop, refine and redefine our current marketing communications strategy, content marketing frameworks, business model, and update the artist biography, among other things.
It’s not to say that we’ve somehow crafted and concocted a winning formula for success here. No my friend, not at all – It’s more like, we’re saying; because we’ve made all these necessary adjustments and learned from our mistakes, we’re very confident that, through this newly established enterprise, our messaging will be more consistent, our distribution channels will be more aligned, and our brand story will be amplified effectively in various formats.
In conclusion though, I’d like to thank all of you for your continued support, and hope that you’ll continue to visit this blog for some cool new projects coming your way from the upcoming months in 2017 – including: new (and improved) editions of the monthly e-magazine, Off the Record, new episodes of the monthly music podcast, “Recorded”, a handful of decent articles and interviews, plus a ridiculously cool selection of personal growth resources, among other things.
In all honesty, this entrepreneurial journey has not been easy (at all), but it’s the bigger picture that just keeps us going and it’s these invaluable lessons we keep learning that give us hope for a brighter future. In the bigger scheme of things, we’re not just hoping to Inspire Greatness in everyone but to encourage each and every person (including you) who visits these interweb channels to inspire greatness in every one around them too.