Traditional Radio is Not Dead
My neighbour was listening to Highveld Stereo (94.7) just the day and I kept on getting flashbacks of my very first experience with the radio station way back in high school. Aside from also getting the most hilarious memories of our homeroom teacher, Mr Hughes, I also got amazed at just how consistent the radio station has been through the years.
I mean, they have been giving us nothing but great quality music years now and they’ve also got the country’s most gifted radio presenters on their line-up. Not to mention, I have been able to learn a few things about the radio space – from music, to playlisting and conducting proper interviews, among other things.
Having said that, I know that times have changed and things have mostly gone digital these days. Music streaming has taken over and most South Africans are often online. However, to me (personally) traditional radio is not dead.
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We could go on and on about this particular topic, but in the interest of time, I’m just going to leave it at this point and say that Highveld Stereo is (without a doubt) one of the best radio stations to ever be created in South Africa.