Recommended Mix: HouseHold Funk’s Foreign Exchange Radio Mix
It’s that time again: Friday, and whilst you’ve been busy wondering about what to do this weekend, I’ve been digging through the crates (and the interweb) – looking for the perfect mix to get you in the mood. And, as you might have guessed by now, I’m convinced I’ve got one. Now, if you’re an avid fan of the South African house music scene, you should already be familiar with the name HouseHold Funk – if not, well don’t worry I’ll introduce them to you (formerly) in a second. As for the mix show; it’s part of a 6hour-long radio programme (called Foreign Exchange Radio) that I used to produce – through my company Get Social Brand – for an Italian based radio station called Radio 107.
As stated on their Facebook page:
HouseHold Funk (HHF). It’s become a brand; a brand we’re proud of. “Real People. Real Music.” It’s who we are. It’s a “full sensory” experience where people really get to enjoy a good night out. They get to listen to the best tracks around, dance till they can’t anymore, connect with friends – new and old – and be thoroughly entertained by different gimmicks only the HHF boys can bring you. It’s a merger of lifestyle and music. But in the end, words can vaguely describe it cos only when you’re there in the flesh do you really get to take it all in!
BUT… It wasn’t always like this…
Before the HHF crew officially assembled, we were just regular kids wanting to go out and have a good time. Problem was, we simply started to see a distinct lack of innovation and excitement in the party scene. And so Mark, Les, Brad and AB did the only other thing they could think of: They tried to see if they could do it better.
Our immediate advantage HHF had when starting up was that 3 of the 4 crew members were established DJ’s and brought with them vast experience. From memorable Thursday nights at Foo Moon Fusion (Melrose Arch) to Picasso’s in Rosebank, as well as Carfax, where they were part of some really successful parties. These were kids that were able to think outside the proverbial box. Add a marketing vision by the 4th crew member and they had their first party date set.
But you can only write so much on paper… From the start, it’s as if it was meant to be. What has really propelled HHF forward in such a short space of time is the energy created amongst the 4 lads working hard and smart to bring you each event. That energy moves down their support lines (friends to which we owe plenty to) and across the media network turning it into a true HouseHold Funk experience.
Since the beginning, the HHF crew has built a true and sizeable following of loyal supporters and friends; capturing a vast and youthful market of vibrant, upbeat and contemporary individuals.