The Importance of Having Social Media Presence
In 2017, Statista (www.statista.com) published a report that revealed that South Africa has 16.1 million smartphone users and the number is expected to reach 22 Million by the year 2021. While Kleiner Perkins Caufiled and Byers’ (KPCB’s) firm revealed, in 2016, that the number of South Africans actively accessing the internet grew from 24.9 Million in 2015 to 26.8 Million in 2016 – with over half of that internet traffic coming from mobile traffic (both dumb and smartphone).
It has become quite evident that merely using traditional media to communicate a brand message is no longer effective, because nowadays South African consumers – more specifically the millennial generation, who constitute nearly 30% of South Africa’s Population – are more inclined to use the Internet and Social Media to gather information before they make a purchase. So, with social media having become such a tremendous PR and content marketing tool, it’s imperative for music brands to stay in tune and engage with potential consumers to study their behaviours, taste, and impending trends, especially if brands wish to stay relevant and maximize profit effectively.
Having said this, if there is one thing that social media marketing experts agree on this: having a good social media presence in twenty twenty one is extremely important. More than that, having a great social media presence can be beneficial to your music brand in a great number of ways.
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Not only can you build strong long-term connections with an array of loyal customers, you can also support each of our brand partners with personalized digital marketing campaigns that have been designed to foster and cultivate a sense of community that extends far beyond its own borders. Not to mention, you can also change consumer attitudes, influence future purchase decisions, and to increase positive brand recognition of your music brand.
In conclusion, if your objectives are to elevate brand recognition, increase exposure and influence consumer purchasing decisions, then you will need to design an integrated social media marketing strategy that will be delivered through multiple digital platforms.