South African Dance Music In A Digital Age
It has been said that South Africans and, by extension, Africans are a very diverse group of cultures that don’t only celebrate this particular genre of music for its incredible healing powers, but its ability to unite people regardless of their gender, age, ethnicity, cultural background, and/or social status, among other things.
To the global community, we are not only known for these amazing attributes, but the natural musical talent as well the powerful, heavy percussive melodies that we’ve been releasing throughout the past few years.
Naturally, that’s not to say that there isn’t an equally impressive global market for mainstream music (as a whole) and/or other genres, however, there is this one particular group of “old school” entertainers and legendary performing artists that went on to win a great number of reputable music awards while breaking various international mainstream boundaries.
Not to mention, they also inspired a great new wave of local music maestros and entertainers to not follow in their footsteps on a much larger scale and/or circuit but also demonstrate these here qualities to an even larger worldwide audience and music aficionados across the board.
Having said this, in more recent years – especially since the advent of social media and the interweb, we have seen a handful of South African dance music legends, live performers, and highly established recording artists make their way abroad, we have also gotten to witness just how powerful and pivotal of a role that music streaming services and interweb can play in the local music and entertainment industry.
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Furthermore, it is partly because of all the (offline) contributions and continues efforts from internationally acclaimed record producers, remixers, recording artists and deejays such as Black Coffee, Culoe De Song, Enoo Napa, Dominic Neill, Holly Ray, Sho Madjozi, and Ryki that a greater part of the world has been feeling encouraged to subscribe and/or follow the music videos, online activities and other multimedia content that we hope to share with more relevant audiences on the internet.
In this background, it is extremely important for you to note that as an up and coming house music disc jockey, record producer and/or budding remixer, your online music marketing strategies will have to compliment your offline activities as much as they will seamlessly integrate all your digital (multimedia) content from an early stage in your career.
This way, you can essentially learn to effectively monetize all your music production efforts in preparation for international stardom.
To conclude, with all the attention on the country right now and, by extension, the house music genre, it is highly advisable that you don’t only look ahead in your career but also utilize various (cost effective) marketing programs to promote your brand and position your offerings in an over-saturated market.
Who knows, just you might the next Black Coffee, THEMBA, or Sole Essential tomorrow. So why not prepare for that today?
