Why You Should Design A Communications Strategy For Your Music Brand
It is an open secret that the interweb is currently overflowing with various music brands, entertainment companies and personalities that are constantly trying to gain a competitive advantage over each other in an oversaturated market.
While this competitive online community has been growing steadily on a daily basis, you’d think that an up and coming deejay and record producer would appreciate these circumstances and acknowledge that in order to generate (more) revenue growth, maintain consistency in messaging, and improve customer retention, they’d need to have a great marketing and communication’s plan.
However, that has not been the case. In fact, if you (carefully) observe a handful of social media accounts (specifically those from the African continent) you’d notice that there are only a few deejays who network using high quality music and professional multimedia content.
In addition to all that, if you follow their interactions regularly you’d also notice that there is a clear direction and consistency in the manner which they socialize.
From the way they constantly engage their most loyal followers, to how they seamlessly promote their events and deejay services – on the surface – you would assume that they have created a fairly decent marketing and communications strategy that has been designed to develop a very strong connection with their online community of music aficionados.
Related Read : How To Use A Blog To Promote Your DJ Brand Effectively
Nevertheless, if you are an emerging Africa-based musical talent and you are currently hoping to explore the various ways and options that you could implement professionally in order to effectively grow your audience and deejay brand then perhaps you might want to consider employing the services of digital marketing expert or designing an integrated digital marketing strategy.
Believe it or not, it is actually not that time consuming or complicated. All you are really going to need is a clear understanding of your products and services. Then you are also going to need to visit Google so you can get a better understanding of the following: SWOT Analysis, PEST Analysis, email campaigns, marketing objectives, evaluation plan and cause-related marketing.
Naturally, there is a fairly short list of other tools, resources and programmes that you may need to include in your document but, on the surface, this is basically what you are going to need to research before you start to work on it. Not to mention, it is obviously going to be far more cost more cost-effective and convenient if you do it yourself.
Who knows, you might just learn a few new things about the music and entertainment industry – plus/also identify a few cool opportunities and loopholes in the market.
