Mixed Emotions with Sole Essential – January 4, 2015

A production of Get Social Brand, Mixed Emotions is a house music orientated web-only radio program, hosted by internationally acclaimed DJ/Producer, Sole Essential. The show airs live every Sunday from 4PM until 6PM CAT on the premium South Africa-based radio station, African Crest Radio. This informative 2Hour-long program features great house music, in-depth interviews with top music industry professionals, as well as the latest up-to-date news on all things house. Captivating subjects – such as music marketing, brand positioning, song writing, audio production, and the future of music in the digital age – will all be explored.

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Artist Showcase
Adana Twins – DJ Duo / Music Producers (Hamburg)

Formed in 2006, at the height of the French indie-electro takeover, the pair was, like the rest of the world, instantly enamored with the song-filled crossover sound coming from Ed Banger and its affiliates. But unlike many of their peers, Adana Twins soon began to feel exhausted with the harder, stronger, faster ethos that took over the community. Take It Easy, in particular, felt the fatigue, his name in direct conflict with the adrenalized style, as was his youth spent head-nodding to laid-back hip-hop like Black Star and Dilated Peoples. Friso, a follower of techno since the ripe age of 10, also knew of sounds beyond mere analog crunch.

This appreciation for deeper beats soon found its way into the duo’s all-night DJs gigs, which allowed them to buck the trend of the times by playing all styles and tempos. They quickly established a residency at famed Reeperbahn club Baalsaal soon where they could incorporate the full range of dance music over eight to ten hour sets. These popular JEUDI (French for Thursday) nights inspired Take It Easy to launch a label of the same name with Doctor Dru and Davidé, committed to providing music for DJs who, like the Twins themselves, wanted a fun-yet-sophisticated sound that would stand out, even amongst their Hamburg peers. This close knit scene included, not only colleagues like Monte, Davidé, Doctor Dru or Kruse & Nuernberg, but also indie-dance stars Digitalism and Solomon’s Dynamic posse, all of whom collectively pushed Hamburg’s dance scene to new heights while garnering attention beyond the city’s own clubbing community.

Perfectly poised to seize the opportunity, Adana Twins delivered their first hits, “Everyday” and “Strange”, on Exploited in 2012, to a global scene that was ready to look in Hamburg’s direction. The tracks would go international, being played by the likes of A-Trak, Pete Tong, Soul Clap, and Wolf+Lamb to name just a few, and would lead to remix requests for labels such as Get Physical, Noir Records and Kitsune.

The wider attention also sent Adana Twins off on a whirlwind year of touring, manning the decks at renowned venues such as Ushuaia (Ibiza), Cielo (New York), Watergate (Berlin), Warung Beach Club (Brazil) and The Warehouse Project in Manchester, where their hit records caused the crowd to sit-down in respect. They also got their first taste of festival success, offering their sound to an exceptionally appreciative crowd at Loveland and MELT Festival.

Despite the constant globe hopping, the duo took the time to double down on their hometown, launching their bi-monthly “Adana Night” party at Hamburg’s EGO club, where they invite their local crew to come party with the many new musical friends they’ve made on the road. Music play listed on the show:

Adana Twins – Schiwago
Adana Twins – Everyday
Adana Twins & Doctor Dru – Anymore
Adana Twins Feat. Digitaria – Reaction

Bring Back Disco
Cappa Regime – The Water
Bit Funk – Rap Music

Also Playlisted
Wrighty – Are You Ready (Original Mix)
Isbells – Reunite (Niklas Thal Edit)
Sole Essential – A New Perspective
KANT – Kisses Sweet (Original Mix)
Luther Sole Essential – It’s Norman’s Flute
Sharam Jey & Night Talk – Gonna Get You (Original Mix)
Khang CV – Come on and Follow me (Original mix)
Adana Twins – Strange (Original Mix)
Andrew Exx & Fomichev – Be Good (Original Mix)
Yakka – Billie’s Revenge
Andrew Exx & Fomichev – Be Good (Original Mix)
UTKU KAYIR Feat .Ezgi Haskan (Dön Bana)

Unfortunately: No podcast recorded this week, yet again – But, you can listen to all the shows live every Sunday onwww.africancrestradio.co.za or stream on mobile by visitingwww.africancrest.ndstream.net. Otherwise, if you miss the live broadcast you can peep the podcast by using the Mixcloud playlist as they are uploaded shortly after the live broadcast – visit the archive here to listen to every show recorded at African Crest Radio TV studios.

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