How To Use A Blog To Promote Your DJ Brand Effectively
If you are an emerging record producer and/or promising young disc jockey then you would agree that the internet has (in so many ways) changed the way we promote our music as well as our personal brands on social media and other digital platforms.
From how we use Facebook/Youtube videos to present ourselves to potential customers and large target audiences to how we use music streaming services to promote new audio productions and dance music podcasts, among other things.
Whether we like it or not, the music and entertainment industry is always changing and so too does the way we need to aggressively keep marketing our content and promoting ourselves to the general public and music aficionados in an oversaturated market.
Nonetheless, the point is that there is over a million different ways through which an individual could strategically try to reposition themselves as an industry heavyweight, however, in this case, we will try to merely highlight only one of the many creative ways an up and coming deejay could ultimately try consider; blogging.
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Not sure how well informed you are about this one specific topic, but in a nutshell: a music blog (insert Wikipedia definition here) is many things, but in this instance we will focus on how you can essentially use it as an information centre, digital content hub and music store that might enable your followers and the online community to purchase products.
As you can imagine, there are a lot of moving parts involved; however, this particular multichannel approach will not only help you create numerous opportunities to connect with most of your loyal customers online, but also seamlessly integrate your digital marketing campaigns as well as social media pages ingeniously.