The Truth About Signing to A Record Label Owned by an Artist
Most promising emerging artists have this believe that signing to famous independent record labels will automatically catapult their musical career to new heights. This couldn’t be any further from the truth because history has proven – time and time again – that record deals could just as easily go sideways.
This is not to say that it’s highly unwise to sign to an imprint that is owned (and/or operated) by a more established recording artist whose dream/goal is to be the number one artist in the world, however, it can be quite risky. Here is why we say this:
(1) Your music projects could certainly be delayed strategically, and (2) you and your career might never be the label’s number one priority.
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Granted, you should always do your best to promote yourself and your music, but it is equally important to ensure that your contract grants you the opportunity to either walk away peaceful when you decide to leave or push yourself on the side while you wait for the label to prioritize your projects.
Nevertheless, it is your responsibility to ensure that YOU remain YOUR number one priority.
Look at this way, using this background, there are two types of artists who own labels: (1) artists who wish to see their labels grow through them, and (2) artists who wish to see themselves grow THROUGH their labels.
In other words: one group takes priority over their companies while the other prioritizes their companies over themselves and their own careers.
If you can identify this line before signing you’ll certainly be a step closer to fully grasping what awaits you, which, in turn, would somewhat help you to determine which kind of contract you should sign.